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DENIM CRAZY… 2010 is taking denim to a whole new level!

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The evoltion of denim continues.. S/S10 runways bring a whole new spin on the cult of denim

The Spring-Summer catwalks have seen an explosion of everything denim, from Chloe to Ralph Lauren and Herve Leger… Denim no longer means a pair of jeans! Will you embrace the Double Denim trend?

The denim jean has been a cornerstone of fashion since the early Twentieth Century. From the cowboy styling emergent in the 1930s to the popularised bell-bottoms of the 1970s… denim jeans have transitioned with the endless innovations throughout fashion’s decades.

This season, the international catwalks have burst forth with a whole new level of denim wears for Spring/Summer 2010… and it isn’t just jeans the models are showcasing!

70s denim icon Jane Birkin works Bell-Bottom jeans Chloe S/S10

The phrase “Double Denim” has been a serious taboo amongst fashion wardrobes for a good decade, or at least since Jeremy Scott’s trend of denim-on-denim in the nineties died down... But now it’s these two words that are all over fashionistas lips for this year’s spring-summer looks.

Acne denim body suit Jerome Rosseau boot

Chloe is doing denim pants and shirts, Ralph Lauren dungarees, Herve Leger the denim skin-tight mini dress, Jeremy Scott reinvents the denim skirt, and Jerome Rosseau beholds the denim boot… so take your pick of denim this season, denim denim demin!

Ralph Laren S/S10 Herve Leger S/S10 Jeremy Scott S/S10

Despite the catwalk mania, there are still a few faux pars when wearing denim for the everyday. For example, while denim on denim is in, it looks best when you pair a dark item with a lighter item… Why not try a dark denim jacket with some light acid wash jeans? And denim shoes and accessories are best worn, without double denim clothes… a la 1990s Britney and Justin.