Who are My Wear Weather?
My Wear Weather is an online weather service that forecasts fashion requirements based on location-specific weather conditions. It's a mashup of fashion and weather - think weather .com meets vogue online. It launched Australia-wide including international fashion icons New York, London, Paris and Tokyo (and also the 4 cities that the site will expand to next).
Each location will have accurate fashion-related 7-day weather forecasts and a “carousel” of accompanying examples of what to wear according to the weather.
The images for our carousel are sourced from leading labels in the fashion industry and are accompanied by a flat lay image and full retail details. The site also includes forums, articles, webcams, fashion news, vouchers, and reviews.
My Wear Weather’s graphic indexes comprise just a small part of the interactive scope of the site. Members will be able to see what’s hot and in store, plan the coming weeks outfits for work or clothes needed for a trip to New York or Paris knowing they are well informed.
How can I contact My Wear Weather?
11/24 Fairlight St.
Fairlight, NSW 2094
Phone: +61 2 9949 5716
What are the advantages of putting my store/label on My Wear Weather?
This is a completely new marketing platform that in the short-term will have the fashion industry in a spin and long-term will help people make every day decisions on what to wear and where to buy. It will also help labels expose their wears to the fashion-conscious and improve brand awareness to a ever-increasing online community. This is a patented service with accurate weather information and real outfits that are in store now. It's an easy to update platform. Plus you'll be a part of a Web 2.0 concept site that pushes the boundaries of the online media mix.
How can I register my store/label with My Wear Weather?
Please email firstname.lastname@example.org for consideration of inclusion and requirements. If accepted, we will need 20 images or an e-lookbook with garment details.